{"id":28386,"date":"2022-01-19T12:09:17","date_gmt":"2022-01-19T11:09:17","guid":{"rendered":"https:\/\/faus-moliner.com\/publicidad-de-medicamentos-a-traves-de-redes-sociales\/"},"modified":"2022-01-19T13:11:55","modified_gmt":"2022-01-19T12:11:55","slug":"publicidad-de-medicamentos-a-traves-de-redes-sociales","status":"publish","type":"post","link":"https:\/\/faus-moliner.com\/ca\/publicidad-de-medicamentos-a-traves-de-redes-sociales\/","title":{"rendered":"Publicidad de medicamentos a trav\u00e9s de redes sociales"},"content":{"rendered":"\n<p><strong>Actualizaci\u00f3n del bolet\u00edn de publicidad<\/strong><\/p>\n\n\n\n<p>El pasado 30 de diciembre de 2021 se public\u00f3, en el bolet\u00edn de publicidad de medicamentos de Catalunya, una actualizaci\u00f3n de las monograf\u00edas sobre publicidad de medicamentos a trav\u00e9s de redes sociales.<\/p>\n\n\n\n<p>Con la actualizaci\u00f3n de las monograf\u00edas se incorpora la posibilidad expresa de que las compa\u00f1\u00edas transmitan contenido de car\u00e1cter cient\u00edfico a trav\u00e9s de las redes sociales. Al mismo tiempo, se aconseja hacer uso de las herramientas disponibles para restringir el p\u00fablico que accede si los contenidos cient\u00edficos redireccionan a materiales sobre medicamentos de prescripci\u00f3n que legalmente deber\u00edan ser accesibles s\u00f3lo a los profesionales sanitarios.<\/p>\n\n\n\n<p>El bolet\u00edn, adem\u00e1s, ofrece ciertas pautas para cada una de las redes sociales tratadas (i.e. Twitter, LinkedIn e Instagram), sirviendo de gu\u00eda sobre c\u00f3mo debe la industria interactuar con el p\u00fablico y con los profesionales sanitarios a trav\u00e9s de estos canales. Tanto el C\u00f3digo de Farmaindustria, como la Gu\u00eda Catalana de Publicidad de Medicamentos, pese a regular el uso de estas herramientas, s\u00f3lo establecen una atribuci\u00f3n de responsabilidad gen\u00e9rica por el contenido publicado en redes, y exigen que las compa\u00f1\u00edas dispongan de pol\u00edticas de uso de las mismas. Sin embargo, las medidas que deban implementarse para el uso de cada una de estas redes siguen sin estar regulado, por lo que estas monograf\u00edas son un buen documento de orientaci\u00f3n.<\/p>\n\n\n\n<p><strong>Las pautas de las monograf\u00edas para Twitter, LinkedIn e Instagram<\/strong><\/p>\n\n\n\n<p>En la monograf\u00eda relativa a LinkedIn, se aconseja que, si se utiliza para informar o promover medicamentos de prescripci\u00f3n se cree un grupo restringido y se especifiquen las normas por las que se rige el grupo. Entre estas normas, deber\u00e1n incorporarse advertencias relativas a que el acceso al grupo est\u00e1 restringido a profesionales sanitarios y la prohibici\u00f3n de compartir materiales fuera de los canales del grupo. Seg\u00fan la monograf\u00eda, la creaci\u00f3n de este grupo deber\u00e1 ser notificada a las autoridades como soporte v\u00e1lido.<\/p>\n\n\n\n<p>En cuanto a Twitter, la monograf\u00eda desaconseja su uso para trasladar informaci\u00f3n o promover medicamentos de prescripci\u00f3n a grupos reservados a profesionales sanitarios porque en Twitter es m\u00e1s f\u00e1cil que el contenido sea compartido con personas que no sean profesionales sanitarios. Seg\u00fan la monograf\u00eda, es preferible reservar Twitter para mensajes de tipo institucional y de salud.<\/p>\n\n\n\n<p>Por \u00faltimo, respecto a Instagram, la monograf\u00eda rechaza la posibilidad de realizar promoci\u00f3n\/informaci\u00f3n de medicamentos de prescripci\u00f3n a trav\u00e9s de esta red porque en ella es imposible restringir adecuadamente la difusi\u00f3n del material promocional.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Actualizaci\u00f3n del bolet\u00edn de publicidad El pasado 30 de diciembre de 2021 se public\u00f3, en el bolet\u00edn de publicidad de medicamentos de Catalunya, una actualizaci\u00f3n de las monograf\u00edas sobre publicidad de medicamentos a trav\u00e9s de redes sociales. Con la actualizaci\u00f3n de las monograf\u00edas se incorpora la posibilidad expresa de que las compa\u00f1\u00edas transmitan contenido de&#8230; <\/p>\n<div class=\"clear\"><\/div>\n<p><a href=\"https:\/\/faus-moliner.com\/ca\/publicidad-de-medicamentos-a-traves-de-redes-sociales\/\" class=\"excerpt-read-more\">M\u00e9s informaci\u00f3<\/a><\/p>\n","protected":false},"author":27,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[272,286,374],"tags":[],"coauthors":[],"class_list":["post-28386","post","type-post","status-publish","format-standard","hentry","category-capsulas-ca","category-dret-farmaceutic-i-life-sciences","category-publicitat"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Publicidad de medicamentos a trav\u00e9s de redes sociales - Faus Moliner<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/faus-moliner.com\/ca\/publicidad-de-medicamentos-a-traves-de-redes-sociales\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicidad de medicamentos a trav\u00e9s de redes sociales - Faus Moliner\" \/>\n<meta property=\"og:description\" content=\"Actualizaci\u00f3n del bolet\u00edn de publicidad El pasado 30 de diciembre de 2021 se public\u00f3, en el bolet\u00edn de publicidad de medicamentos de Catalunya, una actualizaci\u00f3n de las monograf\u00edas sobre publicidad de medicamentos a trav\u00e9s de redes sociales. 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