{"id":31247,"date":"2022-12-16T10:16:07","date_gmt":"2022-12-16T09:16:07","guid":{"rendered":"https:\/\/faus-moliner.com\/el-impacto-de-los-canales-digitales-y-redes-sociales-en-la-promocion-de-medicamentos-panorama-normativo-y-nuevas-herramientas-de-control\/"},"modified":"2022-12-16T10:56:11","modified_gmt":"2022-12-16T09:56:11","slug":"el-impacto-de-los-canales-digitales-y-redes-sociales-en-la-promocion-de-medicamentos-panorama-normativo-y-nuevas-herramientas-de-control","status":"publish","type":"post","link":"https:\/\/faus-moliner.com\/ca\/el-impacto-de-los-canales-digitales-y-redes-sociales-en-la-promocion-de-medicamentos-panorama-normativo-y-nuevas-herramientas-de-control\/","title":{"rendered":"El impacto de los canales digitales y redes sociales en la promoci\u00f3n de medicamentos. Panorama normativo y nuevas herramientas de Control"},"content":{"rendered":"\n<p>Les xarxes socials i els mitjans de comunicaci\u00f3 digitals s&#8217;han consolidat com un mitj\u00e0 habitual de difusi\u00f3 d&#8217;informaci\u00f3 per a la ind\u00fastria. Aquest panorama genera nous reptes en mat\u00e8ria de compliance, per part de les companyies, en mat\u00e8ria de promoci\u00f3 de medicaments com \u00e9s la dificultat de controlar el destinatari final de la informaci\u00f3 o la possibilitat de generar contingut  d&#8217;internet per part dels usuaris.  Davant d&#8217;aquests reptes, aquest article repassa el marc normatiu relatiu a l&#8217;\u00fas de mitjans digitals amb la finalitat de facilitar a les companyies pautes de conducta, procediments de control i responsabilitat.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Les xarxes socials i els mitjans de comunicaci\u00f3 digitals s&#8217;han consolidat com un mitj\u00e0 habitual de difusi\u00f3 d&#8217;informaci\u00f3 per a la ind\u00fastria. Aquest panorama genera nous reptes en mat\u00e8ria de compliance, per part de les companyies, en mat\u00e8ria de promoci\u00f3 de medicaments com \u00e9s la dificultat de controlar el destinatari final de la informaci\u00f3 o&#8230; <\/p>\n<div class=\"clear\"><\/div>\n<p><a href=\"https:\/\/faus-moliner.com\/ca\/el-impacto-de-los-canales-digitales-y-redes-sociales-en-la-promocion-de-medicamentos-panorama-normativo-y-nuevas-herramientas-de-control\/\" class=\"excerpt-read-more\">M\u00e9s informaci\u00f3<\/a><\/p>\n","protected":false},"author":27,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[319],"tags":[],"coauthors":[],"class_list":["post-31247","post","type-post","status-publish","format-standard","hentry","category-publicacions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El impacto de los canales digitales y redes sociales en la promoci\u00f3n de medicamentos. Panorama normativo y nuevas herramientas de Control - Faus Moliner<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/faus-moliner.com\/ca\/el-impacto-de-los-canales-digitales-y-redes-sociales-en-la-promocion-de-medicamentos-panorama-normativo-y-nuevas-herramientas-de-control\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El impacto de los canales digitales y redes sociales en la promoci\u00f3n de medicamentos. Panorama normativo y nuevas herramientas de Control - Faus Moliner\" \/>\n<meta property=\"og:description\" content=\"Les xarxes socials i els mitjans de comunicaci\u00f3 digitals s&#8217;han consolidat com un mitj\u00e0 habitual de difusi\u00f3 d&#8217;informaci\u00f3 per a la ind\u00fastria. Aquest panorama genera nous reptes en mat\u00e8ria de compliance, per part de les companyies, en mat\u00e8ria de promoci\u00f3 de medicaments com \u00e9s la dificultat de controlar el destinatari final de la informaci\u00f3 o... 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