{"id":7945,"date":"2015-11-25T10:09:11","date_gmt":"2015-11-25T08:09:11","guid":{"rendered":"https:\/\/faus-moliner.com\/ca\/the-fenin-code-cannot-be-used-for-complaints-regarding-advertising-addressed-to-the-general-public\/"},"modified":"2016-03-01T18:31:56","modified_gmt":"2016-03-01T16:31:56","slug":"the-fenin-code-cannot-be-used-for-complaints-regarding-advertising-addressed-to-the-general-public","status":"publish","type":"post","link":"https:\/\/faus-moliner.com\/ca\/the-fenin-code-cannot-be-used-for-complaints-regarding-advertising-addressed-to-the-general-public\/","title":{"rendered":"El C\u00f3digo FENIN no puede utilizarse para denuncias relativas a publicidad dirigida al p\u00fablico en general"},"content":{"rendered":"<p><strong>Antecedentes<\/strong><\/p>\n<p>La resoluci\u00f3n que comentamos se ha dictado a ra\u00edz de una reclamaci\u00f3n presentada contra una publicidad de la que era responsable una compa\u00f1\u00eda fabricante de productos de ostom\u00eda.<\/p>\n<p>Con motivo del \u201cD\u00eda Mundial del Paciente Ostomizado\u201d, el anunciante, con el objetivo de dar a conocer la enfermedad y ayudar a mejorar la calidad de los pacientes difundi\u00f3 entre el p\u00fablico un folleto que conten\u00eda informaci\u00f3n sobre la enfermedad, y public\u00f3 una serie de mensajes en el mismo sentido en Twitter y Facebook. La denunciante consider\u00f3 que dichas actividades eran contrarias al C\u00f3digo FENIN, por lo que en cumplimiento con lo dispuesto en el mismo present\u00f3 una reclamaci\u00f3n ante la Comisi\u00f3n de seguimiento, la cual dio traslado a Autocontrol.<\/p>\n<p><strong>La posici\u00f3n de las partes<em>\u00a0<\/em><\/strong><\/p>\n<p>Seg\u00fan la reclamante, mediante la difusi\u00f3n del folleto y de los mensajes en las redes sociales, el anunciante promocionaba directamente al p\u00fablico productos sanitarios de prescripci\u00f3n financiados. Adem\u00e1s, la reclamante consideraba que el folleto sobre la enfermedad era, en realidad, publicidad encubierta de unos productos. La reclamante tambi\u00e9n aleg\u00f3 que durante la campa\u00f1a de sensibilizaci\u00f3n, el anunciante adjunt\u00f3 al folleto un pack que conten\u00eda una muestra del producto en cuesti\u00f3n, incumpliendo la normativa aplicable.<\/p>\n<p>El anunciante, por su parte, plante\u00f3 una cuesti\u00f3n de competencia manifestando que los actos de comunicaci\u00f3n que hab\u00eda realizado durante la campa\u00f1a se hab\u00edan dirigido al p\u00fablico en general, por lo que no resultaba de aplicaci\u00f3n el C\u00f3digo FENIN, que s\u00f3lo regula la interacci\u00f3n entre las compa\u00f1\u00edas que comercializan productos sanitarios y los profesionales sanitarios.<\/p>\n<p>En cuanto al fondo, el anunciante consider\u00f3 que la campa\u00f1a carec\u00eda de fines publicitarios siendo su \u00fanico objetivo dar a conocer la enfermedad. Adem\u00e1s, aleg\u00f3 que en todo caso deber\u00eda encuadrarse dentro de la categor\u00eda de publicidad institucional pero no como publicidad de producto. Con respecto a las muestras, el anunciante afirm\u00f3 que fueron puestas a disposici\u00f3n de una agencia de comunicaci\u00f3n para que los periodistas se hiciesen fotos con los productos, incluyendo tambi\u00e9n otros de otras marcas, para colgarlas en la p\u00e1gina de Facebook creada al efecto, pero que en ning\u00fan caso se pusieron a disposici\u00f3n del p\u00fablico.<\/p>\n<p><strong>Resoluci\u00f3n del Jurado<\/strong><\/p>\n<p>El Jurado, tras analizar el \u00e1mbito de aplicaci\u00f3n del C\u00f3digo FENIN concluy\u00f3 que, efectivamente, se limita exclusivamente a las relaciones entre sus miembros y los profesionales sanitarios por lo que inadmiti\u00f3 a tr\u00e1mite la reclamaci\u00f3n presentada. Por otro lado, el Jurado pone de manifiesto que los hechos denunciados s\u00ed podr\u00edan examinarse a la luz del C\u00f3digo de Conducta de Autocontrol, citando expresamente el principio de legalidad del art\u00edculo 2. A este respecto, cabe recordar que la normativa que regula la promoci\u00f3n de productos sanitarios no permite la promoci\u00f3n dirigida al p\u00fablico de productos sanitarios de prescripci\u00f3n financiados por el SNS.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Antecedentes La resoluci\u00f3n que comentamos se ha dictado a ra\u00edz de una reclamaci\u00f3n presentada contra una publicidad de la que era responsable una compa\u00f1\u00eda fabricante de productos de ostom\u00eda. Con motivo del \u201cD\u00eda Mundial del Paciente Ostomizado\u201d, el anunciante, con el objetivo de dar a conocer la enfermedad y ayudar a mejorar la calidad de&#8230; <\/p>\n<div class=\"clear\"><\/div>\n<p><a href=\"https:\/\/faus-moliner.com\/ca\/the-fenin-code-cannot-be-used-for-complaints-regarding-advertising-addressed-to-the-general-public\/\" class=\"excerpt-read-more\">M\u00e9s informaci\u00f3<\/a><\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[272,286,331,380,374],"tags":[],"coauthors":[497],"class_list":["post-7945","post","type-post","status-publish","format-standard","hentry","category-capsulas-ca","category-dret-farmaceutic-i-life-sciences","category-dret-farmaceutic-i-life-sciences-ca","category-publicitat-ca","category-publicitat"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>El C\u00f3digo FENIN no puede utilizarse para denuncias relativas a publicidad dirigida al p\u00fablico en general - Faus Moliner<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/faus-moliner.com\/ca\/the-fenin-code-cannot-be-used-for-complaints-regarding-advertising-addressed-to-the-general-public\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El C\u00f3digo FENIN no puede utilizarse para denuncias relativas a publicidad dirigida al p\u00fablico en general - Faus Moliner\" \/>\n<meta property=\"og:description\" content=\"Antecedentes La resoluci\u00f3n que comentamos se ha dictado a ra\u00edz de una reclamaci\u00f3n presentada contra una publicidad de la que era responsable una compa\u00f1\u00eda fabricante de productos de ostom\u00eda. 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