{"id":27441,"date":"2021-09-21T11:20:11","date_gmt":"2021-09-21T10:20:11","guid":{"rendered":"https:\/\/faus-moliner.com\/sobre-la-promocion-de-medicamentos-autorizados-2\/"},"modified":"2021-10-18T09:13:29","modified_gmt":"2021-10-18T08:13:29","slug":"sobre-la-promocion-de-medicamentos-autorizados-2","status":"publish","type":"post","link":"https:\/\/faus-moliner.com\/en\/sobre-la-promocion-de-medicamentos-autorizados-2\/","title":{"rendered":"Advertising of authorised medicinal products"},"content":{"rendered":"\n

Background<\/strong><\/p>\n\n\n\n

This judgement is well-known. Farmaindustria filed an appeal against an Order governing medical visits in the Basque Country. The appeal was filed because, inter alia, Farmaindustria considered that the Order did not allow the advertising of authorized medicinal products for which a national price and reimbursement decision was pending. The Judgement concludes that neither the Order nor any other applicable law ban the advertising of authorized medicinal products, including those that are pending to receive a price and reimbursement ruling. The Judgement is relevant because it reaches this conclusion not only on the basis of the wording of the law but also on the basis of its spirit and general purpose.<\/p>\n\n\n\n

The letter of the law and the legal interest protected<\/strong><\/p>\n\n\n\n

The Judgement makes it very clear that Royal Decree 1416\/1994, which implements European directives into Spanish law, prohibits the advertising of unauthorized medicinal products but does not ban the advertising of authorized medicinal products for which a national price and reimbursement decision is pending.<\/p>\n\n\n\n

On another note, EU case law has indicated that the main purpose of EU law in the field of advertising of medicines is the protection of patients, and that Directive 2001\/83\/EC has brought about complete harmonization in such field. Because of this, Member States cannot adopt provisions departing from the rules laid down in Directive 2001\/83\/EC. In view of the foregoing, any authorized medicinal product may be promoted.<\/p>\n\n\n\n

Grey zones<\/strong><\/p>\n\n\n\n

Spanish law has some grey zones. The law states that \u201cthe marketing of a medicinal product requires the prior completion of the corresponding price and reimbursement proceeding\u201d. Royal Decree 1015\/2009 provides that the Spanish Medicines Agency may authorize access to products which are authorized in Spain but are not commercialized (e.g. authorized products with a pending price and reimbursement decision); and prohibits the advertising of products in such conditions. This prohibition, which is included in a regulation with insufficient legal rank, may be questioned from both a Spanish and EU perspective. This Judgement sheds light on the matter; however, whether we like it or not, we must recognize that there are still grey zones.<\/p>\n\n\n\n

Meanwhile\u2026<\/strong><\/p>\n\n\n\n

Three recommendations for marketing authorization holders of products with a pending price and reimbursement ruling: (i) continue to opt for information activities; (ii) ensure that any activity that may be reputed to have a promotional nature has as main purpose the provision of technical\/scientific information to healthcare professionals to enable them to form his or her own opinion of the therapeutic value of the medicinal product concerned; and (iii) include a reference regarding the price and reimbursement situation of the product in all printed materials.<\/p>\n","protected":false},"excerpt":{"rendered":"

Background This judgement is well-known. Farmaindustria filed an appeal against an Order governing medical visits in the Basque Country. The appeal was filed because, inter alia, Farmaindustria considered that the Order did not allow the advertising of authorized medicinal products for which a national price and reimbursement decision was pending. The Judgement concludes that neither… <\/p>\n

<\/div>\n

Read More<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[367,72,86,1],"tags":[],"coauthors":[532,105],"class_list":["post-27441","post","type-post","status-publish","format-standard","hentry","category-advertising","category-capsulas-en","category-pharmaceutical-and-life-sciences-law","category-uncategorized"],"acf":[],"yoast_head":"\nAdvertising of authorised medicinal products - Faus Moliner<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/faus-moliner.com\/en\/sobre-la-promocion-de-medicamentos-autorizados-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Advertising of authorised medicinal products - Faus Moliner\" \/>\n<meta property=\"og:description\" content=\"Background This judgement is well-known. Farmaindustria filed an appeal against an Order governing medical visits in the Basque Country. The appeal was filed because, inter alia, Farmaindustria considered that the Order did not allow the advertising of authorized medicinal products for which a national price and reimbursement decision was pending. The Judgement concludes that neither... Read More\" \/>\n<meta property=\"og:url\" content=\"https:\/\/faus-moliner.com\/en\/sobre-la-promocion-de-medicamentos-autorizados-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Faus Moliner\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-21T10:20:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-18T08:13:29+00:00\" \/>\n<meta name=\"author\" content=\"Santiago Tomas, Jordi Faus\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Santiago Tomas, Jordi Faus\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/faus-moliner.com\/en\/sobre-la-promocion-de-medicamentos-autorizados-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/faus-moliner.com\/en\/sobre-la-promocion-de-medicamentos-autorizados-2\/\"},\"author\":{\"name\":\"Jordi Faus\",\"@id\":\"https:\/\/faus-moliner.com\/en\/#\/schema\/person\/da4b76d949932369d90eaa21ed440260\"},\"headline\":\"Advertising of authorised medicinal products\",\"datePublished\":\"2021-09-21T10:20:11+00:00\",\"dateModified\":\"2021-10-18T08:13:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/faus-moliner.com\/en\/sobre-la-promocion-de-medicamentos-autorizados-2\/\"},\"wordCount\":441,\"publisher\":{\"@id\":\"https:\/\/faus-moliner.com\/en\/#organization\"},\"articleSection\":[\"Advertising\",\"Capsulas\",\"Pharmaceutical and Life Sciences Law\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/faus-moliner.com\/en\/sobre-la-promocion-de-medicamentos-autorizados-2\/\",\"url\":\"https:\/\/faus-moliner.com\/en\/sobre-la-promocion-de-medicamentos-autorizados-2\/\",\"name\":\"Advertising of authorised medicinal products - Faus Moliner\",\"isPartOf\":{\"@id\":\"https:\/\/faus-moliner.com\/en\/#website\"},\"datePublished\":\"2021-09-21T10:20:11+00:00\",\"dateModified\":\"2021-10-18T08:13:29+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/faus-moliner.com\/en\/sobre-la-promocion-de-medicamentos-autorizados-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/faus-moliner.com\/en\/sobre-la-promocion-de-medicamentos-autorizados-2\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/faus-moliner.com\/en\/sobre-la-promocion-de-medicamentos-autorizados-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\/\/faus-moliner.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Advertising of authorised medicinal products\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/faus-moliner.com\/en\/#website\",\"url\":\"https:\/\/faus-moliner.com\/en\/\",\"name\":\"faus-moliner.com\",\"description\":\"Otro sitio realizado con WordPress\",\"publisher\":{\"@id\":\"https:\/\/faus-moliner.com\/en\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/faus-moliner.com\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/faus-moliner.com\/en\/#organization\",\"name\":\"Faus Moliner\",\"url\":\"https:\/\/faus-moliner.com\/en\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/faus-moliner.com\/en\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/faus-moliner.com\/wp-content\/uploads\/2023\/03\/Logo-FM-web.jpg\",\"contentUrl\":\"https:\/\/faus-moliner.com\/wp-content\/uploads\/2023\/03\/Logo-FM-web.jpg\",\"width\":400,\"height\":283,\"caption\":\"Faus Moliner\"},\"image\":{\"@id\":\"https:\/\/faus-moliner.com\/en\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.linkedin.com\/company\/2372042\/admin\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/faus-moliner.com\/en\/#\/schema\/person\/da4b76d949932369d90eaa21ed440260\",\"name\":\"Jordi Faus\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/faus-moliner.com\/en\/#\/schema\/person\/image\/f7cb308a9e6d6fe5434c7ca47ff11be5\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/896c20951cba2f462a35f9a554d612f00999b71a73a0ad6a1625c27912d34e52?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/896c20951cba2f462a35f9a554d612f00999b71a73a0ad6a1625c27912d34e52?s=96&d=mm&r=g\",\"caption\":\"Jordi Faus\"},\"description\":\"Jordi Faus graduated in Law at the Autonomous University of Barcelona (1986) and obtained a degree in Advanced Legal European Studies at the College of Europe in Bruges, Belgium (1987). He also has completed an Executive Management Programme at IESE Business School, in Barcelona.\",\"sameAs\":[\"https:\/\/faus-moliner.com\/\"],\"url\":\"https:\/\/faus-moliner.com\/en\/author\/jordi-faus\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Advertising of authorised medicinal products - Faus Moliner","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/faus-moliner.com\/en\/sobre-la-promocion-de-medicamentos-autorizados-2\/","og_locale":"en_US","og_type":"article","og_title":"Advertising of authorised medicinal products - Faus Moliner","og_description":"Background This judgement is well-known. Farmaindustria filed an appeal against an Order governing medical visits in the Basque Country. The appeal was filed because, inter alia, Farmaindustria considered that the Order did not allow the advertising of authorized medicinal products for which a national price and reimbursement decision was pending. The Judgement concludes that neither... Read More","og_url":"https:\/\/faus-moliner.com\/en\/sobre-la-promocion-de-medicamentos-autorizados-2\/","og_site_name":"Faus Moliner","article_published_time":"2021-09-21T10:20:11+00:00","article_modified_time":"2021-10-18T08:13:29+00:00","author":"Santiago Tomas, Jordi Faus","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Santiago Tomas, Jordi Faus","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/faus-moliner.com\/en\/sobre-la-promocion-de-medicamentos-autorizados-2\/#article","isPartOf":{"@id":"https:\/\/faus-moliner.com\/en\/sobre-la-promocion-de-medicamentos-autorizados-2\/"},"author":{"name":"Jordi Faus","@id":"https:\/\/faus-moliner.com\/en\/#\/schema\/person\/da4b76d949932369d90eaa21ed440260"},"headline":"Advertising of authorised medicinal products","datePublished":"2021-09-21T10:20:11+00:00","dateModified":"2021-10-18T08:13:29+00:00","mainEntityOfPage":{"@id":"https:\/\/faus-moliner.com\/en\/sobre-la-promocion-de-medicamentos-autorizados-2\/"},"wordCount":441,"publisher":{"@id":"https:\/\/faus-moliner.com\/en\/#organization"},"articleSection":["Advertising","Capsulas","Pharmaceutical and Life Sciences Law"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/faus-moliner.com\/en\/sobre-la-promocion-de-medicamentos-autorizados-2\/","url":"https:\/\/faus-moliner.com\/en\/sobre-la-promocion-de-medicamentos-autorizados-2\/","name":"Advertising of authorised medicinal products - Faus Moliner","isPartOf":{"@id":"https:\/\/faus-moliner.com\/en\/#website"},"datePublished":"2021-09-21T10:20:11+00:00","dateModified":"2021-10-18T08:13:29+00:00","breadcrumb":{"@id":"https:\/\/faus-moliner.com\/en\/sobre-la-promocion-de-medicamentos-autorizados-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/faus-moliner.com\/en\/sobre-la-promocion-de-medicamentos-autorizados-2\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/faus-moliner.com\/en\/sobre-la-promocion-de-medicamentos-autorizados-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/faus-moliner.com\/en\/"},{"@type":"ListItem","position":2,"name":"Advertising of authorised medicinal products"}]},{"@type":"WebSite","@id":"https:\/\/faus-moliner.com\/en\/#website","url":"https:\/\/faus-moliner.com\/en\/","name":"faus-moliner.com","description":"Otro sitio realizado con WordPress","publisher":{"@id":"https:\/\/faus-moliner.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/faus-moliner.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/faus-moliner.com\/en\/#organization","name":"Faus Moliner","url":"https:\/\/faus-moliner.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/faus-moliner.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/faus-moliner.com\/wp-content\/uploads\/2023\/03\/Logo-FM-web.jpg","contentUrl":"https:\/\/faus-moliner.com\/wp-content\/uploads\/2023\/03\/Logo-FM-web.jpg","width":400,"height":283,"caption":"Faus Moliner"},"image":{"@id":"https:\/\/faus-moliner.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/2372042\/admin\/"]},{"@type":"Person","@id":"https:\/\/faus-moliner.com\/en\/#\/schema\/person\/da4b76d949932369d90eaa21ed440260","name":"Jordi Faus","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/faus-moliner.com\/en\/#\/schema\/person\/image\/f7cb308a9e6d6fe5434c7ca47ff11be5","url":"https:\/\/secure.gravatar.com\/avatar\/896c20951cba2f462a35f9a554d612f00999b71a73a0ad6a1625c27912d34e52?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/896c20951cba2f462a35f9a554d612f00999b71a73a0ad6a1625c27912d34e52?s=96&d=mm&r=g","caption":"Jordi Faus"},"description":"Jordi Faus graduated in Law at the Autonomous University of Barcelona (1986) and obtained a degree in Advanced Legal European Studies at the College of Europe in Bruges, Belgium (1987). He also has completed an Executive Management Programme at IESE Business School, in Barcelona.","sameAs":["https:\/\/faus-moliner.com\/"],"url":"https:\/\/faus-moliner.com\/en\/author\/jordi-faus\/"}]}},"_links":{"self":[{"href":"https:\/\/faus-moliner.com\/en\/wp-json\/wp\/v2\/posts\/27441","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/faus-moliner.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/faus-moliner.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/faus-moliner.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/faus-moliner.com\/en\/wp-json\/wp\/v2\/comments?post=27441"}],"version-history":[{"count":6,"href":"https:\/\/faus-moliner.com\/en\/wp-json\/wp\/v2\/posts\/27441\/revisions"}],"predecessor-version":[{"id":27563,"href":"https:\/\/faus-moliner.com\/en\/wp-json\/wp\/v2\/posts\/27441\/revisions\/27563"}],"wp:attachment":[{"href":"https:\/\/faus-moliner.com\/en\/wp-json\/wp\/v2\/media?parent=27441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/faus-moliner.com\/en\/wp-json\/wp\/v2\/categories?post=27441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/faus-moliner.com\/en\/wp-json\/wp\/v2\/tags?post=27441"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/faus-moliner.com\/en\/wp-json\/wp\/v2\/coauthors?post=27441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}